Elite, Innovative Gifting for Top Performers

Experiencing Aspire, powered by Core Rewards

THE ASK

In lieu of a pandemic-cancelled luxury sailing travel excursion to reward top salespeople, our client needed an innovative and unparalleled replacement gift to thank top sellers for their hard work. The challenge? The best-of-the-best independent sellers for this large insurance company are really hard to shop for.

BCD M&E manages the client incentive programs to bucket-list locations year over year. In 2020, the program had to be rebooked several times and finally cancelled due to the pandemic. With employee morale as a key consideration, we needed to put together a high-end rewards experience that would wow 230 awardees who were familiar with traditional rewards gifting suites and had expected the trip of a lifetime.

THE SOLUTION

With opportunity in every challenge, we teamed up with our partner, Core Rewards, to design a strategic gifting suite that would reinforce success and inspire continued achievement. For more than 22 years, Core Rewards has taken a unique approach to the art of performance - helping clients increase top-line revenues by increasing sales, market share, productivity, and gaining alignment - all while recognizing and rewarding their target audience. Together, we have created Aspire, a solution that rewards short and long-term performance and multiplies success.

We wanted to provide our client with a highly customizable suite that would allow every recipient to curate their reward. With dollar amounts ranging from $15K to $60K to spend, awardees could choose a combination of gifts from four virtual categories:

  1. Luxury Items
  2. Merchandise
  3. Once-in-a-Lifetime Experiences
  4. Charitable Donations (financial gifts to nonprofits of choice)

The client was impressed with the outcome – some top sellers bought new laptops and technology equipment for their entire teams, many made donations to causes they care about, and the custom luxury items were a real crowd pleaser. The opportunity to combine feel-good philanthropy with dreamy big-ticket items and once-in-a-lifetime experiences ensured every winner got an unforgettable, personalized gift package that perfectly aligned with their interests.

EXPERTISE PROVIDED

  • ASPIRE by CORE Rewards
  • Experience Design
  • Event Naming / Identity / Branding
  • Promotional Strategy & Consultation
  • Digital Campaign Design & Delivery
  • Event Planning & Management
  • Event Registration
  • Event Website Design
  • Event Media & Production
  • Final Billing / Auditing
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