WHAT EVENT TYPE IS RIGHT FOR YOU?

1. HOW DOES YOUR AUDIENCE LIKE TO MEET? A: We’re a family and we can’t wait to see each other in person. B: Hybrid is kind of cool—I like the flexibility of connecting on my phone, on my laptop or even on my tv. And, I love that I can choose when/how I engage in person. C: We like a big show full of wow moments that keep us guessing. D: I’m over virtual. Until we can meet face to face, I’m out.

2. WHAT DO YOU WANT YOUR TECHNOLOGY TO DO? A: Allow attendees to interact and build connections. B: Impress me—show me new things, create new worlds, let me dig into the minutia of my content. C: Make my event shine and help me highlight our great work. D: There’s only so much technology can do.

3. WHAT'S ONE THE MOST IMPORTANT MESSAGES YOUR AUDIENCE NEEDS TO HEAR TODAY? A: We’re all in it together, and I want them to hear from each other and share stories of success. B: Innovation has been key to our success, and we’re ready to take on the next frontier. C: Our people have been through a lot, and they need our support more than ever. D: Whatever we say, it needs to be short and sweet.

4. WHAT IS THE BEST WAY TO MAKE EVENTS IMPACTFUL FOR YOUR SPECIFIC AUDIENCE? A: We love networking, brainstorming and sharing ideas. B: We need multiple formats for consuming information, and it’s great to have time to explore. C: We like to highlight examples of success and make everyone feel included. D: We’ve really struggled with virtual engagement.

5. ULTIMATELY, WHAT ENVIRONMENT WORKS FOR YOU? A: Our team works best when we interact and build off each other’s ideas. B: We want to be the early adapters. We like to experiment, try new things and push the envelope with our events. C: The environment is less important than the experience. D: I’ve got a headache from too much screen time, and my back hurts from sitting so much. We need face-to-face events back STAT.