Bringing Immersive Virtual Platform Design to Life
A Bio Pharma Sales Meeting Takes to the Skies
THE ASK
A bio pharma client was ready to try something totally new when their in-person event had to be redirected to a virtual format. They approached us during the pandemic to help them execute their multi-day kickstart meeting in a highly creative manner that would be engaging and fun for attendees, while also humanizing their leadership team.
THE CHALLENGE
Design an experience that no one would expect in a virtual meeting, drive attendee engagement, and keep the branding fun, lighthearted, and interesting.
THE SOLUTION
We used the 6C platform to design a collaborative, immersive experience that was totally outside the box. An imaginary world with islands in the sky brought the meeting’s theme “SOAR” to life, which emphasized optimism and a bright future ahead. We included avatars of leaders wearing jetpacks to inject some brevity and fun while placing them in a more casual, approachable light.
While successfully managing the complexity of the meeting (we leveraged two studios and two production teams to execute it), we drove employee engagement with a totally unique brand and interactive virtual design. Attendees could select items in the imaginary world to trigger movement and navigate the meeting agenda.
EXPERTISE PROVIDED
- Virtual Platform Design
- Event Naming / Identity / Branding
- Digital Campaign Design & Delivery
- Event Planning & Management
- Event Registration
- Event Website Design
- Event Media & Production
