Now, let’s take a closer look at what our leading True North statement really means…
We define our future and lead our industry by thinking forward.
- We have a strong foundation to build upon. We celebrate today but envision tomorrow.
- We are industry leaders and leverage momentum through innovation and forward-thinking.
- We build and invest in today to ensure success in the future.
- Thinking forward means never being complacent. It means getting uncomfortable, accepting and embracing change, challenging what we’ve done before, trying new ideas and not being afraid to fail.
- The future we create is ours, so we decide what it looks like, and we build it together.
Our Thinking Forward strategy and our True North pledge are based on three pillars that form the foundation of our plan and define our key areas of focus.
