OUR THINKING
We define our future and lead our industry by thinking forward.
A thinking-forward mindset is not new to BCD M&E. We are constantly taking actions today that will impact tomorrow. Thinking Forward bottles that existing, entrepreneurial approach we all share—keeping it front and center as we take ownership of our future.
THE TRUE NORTH PLEDGE
At the heart of our strategy is what we are calling our True North pledge. It exists to align our actions by being a constant reminder of the why behind the decisions we make.
For our strategy to be successful, it's important that we all actively embrace this mindset in every aspect of our role.
But, keep in mind...
Thinking Forward is only one part of a larger whole. It's important to understand where it sits within our broader business framework.
Our vision to be the world’s most trusted and creative meetings & events agency is what guides our strategy and direction. Our strategic plan, Thinking Forward, is the path of actions and initiatives we follow to achieve our vision.
Our values (Solve it Together, Act with Purpose, Do What’s Right, Give Your Best and Feed the Future) are the foundation to both our strategy and our mission of connecting people, passion and purpose to drive business forward. They influence our day-to-day behavior in how we support our business, customers and each other.
