TRUE NORTH PLEDGE

Defining our future and leading our industry, by thinking forward.

We are creative thinkers and intuitive problem-solvers committed to innovating solutions that inspire change. With a forward-thinking mindset, we constantly explore new ideas, technologies and strategies to shape a vibrant future.

We engage with and invest in our planet, communities and each other to create a safe, fun and inclusive workplace.

We cultivate a collaborative culture that inspires creativity and drives efficiencies that benefits both our business and our customers.

We build innovative solutions that create value for our customers, advance our industry and grow our business.

By thinking forward, we can better serve our customers, people and industry while defining a sustainable future for our business.

We encourage you to download our True North pledge, print it out or save it to your desktop so that you can continue to refer back to these powerful declarations that define our core purpose and values.

To ensure the success of our strategy, we all need to ensure that our actions and decisions are aligned to these statements, and the wider strategic plan.

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