Dear Reader:

They say you can’t experience growth without change. Throughout the last year our industry has undoubtedly experienced significant changes, many of which have left plenty of room for nostalgia. Who doesn’t miss the feeling of sharing experiences in person? Or the anticipation of traveling to a new destination? But change also creates opportunity for growth. And while we are unable to connect in person (for now), the things that truly make us, US—our creativity, innovative spirit and passion for creating human connection—have made it possible to pave the next steps in the evolution of event & experience design.

We decided a while ago that just because we aren’t meeting face to face, doesn’t mean we can’t create inventive ways to connect. In the absence of live meetings and events, virtual alternatives have risen to the occasion in surprising ways to keep connections strong. In this edition of By Design we’re taking a deeper look at virtual events by sharing insights into the nuances of those meetings, engaging your audience and elevating your virtual event experience. We’re also beyond excited to bring you our featured piece of interactive content “What Event Type is Right for You?” to help you understand your virtual meeting needs and maximize your event experience.

So if you’re ready to experience the evolution of virtual event experiences, keep reading, dive into By Design: Elevating the Virtual Experience and meet us where brilliant ideas and confident creation collide.

- The Collective