VIP TIPS

Make your event unforgettable by keeping these things in mind.


CHRISTINE ERICKSON

SVP, The Collective NORAM & Global Industry Relations

"Remember always: The attendee is everything. If you dive deep to understand your audience and what makes them tick, you can design an experience and content that will grab their attention and capture their hearts and minds.”


EMMA COLEMAN

VP, The Collective, UK

"It’s so important to spark emotion in your audience. By moving them to feel something, whether that be excitement, anticipation, joy or pride, you connect them to your messaging on a much deeper level which creates a legacy way beyond the experience."